As the host of the She's Crafty Podcast, people are constantly emailing, tweeting and messaging me, asking for advice or help to get their podcast started. I've worked really hard to get where I am. With over 20K listeners, paid sponsors and really exciting things on the horizon, it's easy to see why people would think I have all the answers. I've worked really hard to get here. I've messed up, done things wrong and learned from all my mistakes.
So, I decided to start a little blog and maybe some other supplemental materials to get you started on your journey to becoming a badass podcasting boss. It's easier than you think...it's also a lot harder than you think too.
So, here are some basic things to do to get started:
1. Find your niche and be original
What do you love? What are you passionate about? What are you good at? Find that thing that gets you excited and build from there. If there are already a bunch of podcasts that cover your topic, find a way to make yours different. Add something special to stand out from the crowd. And remember, it has to be entertaining. It has to give value to your listener. Try not to just sit around with a few of your friends talking about any old shit. That won't work. Unless you're a well known celebrity, no one cares about your inside jokes or what you guys did that weekend.
2. Listen to a shit load of podcasts
Do your research, man. Before you get started, listen to as many podcasts as you can. What do you like? What do you wish they were doing different? Think about the formats, segment ideas, etc.
3. Don't buy a bunch of expensive equipment
Guess, what? I know you have nothing but good intentions and you SWEAR you're gonna devote time every week to work on your show. But, shit happens. Literally only like 30% off podcasts make it past the 3rd episode. People get frustrated, bored or they just don't realize how much work goes into it. Don't go out and invest a bunch of money in equipment you may only use once or twice. Start economical and add more expensive equipment as you go. Trust ME. (Stay tuned for a blog post on what equipment I use).
4. Don't overload your podcast soup with too many people
There's nothing more fun than doing a podcast with a dynamic partner. That's great. Find someone you have chemistry and flow with and do that, for sure. However, too many co-hosts can cause muddled audio and cross-talking. The biggest reason podcasts with more than two permanent people fail, is because of scheduling conflicts. Obviously, none of you are quitting your job to podcast full-time. You may have families, jobs, other obligations that keep you from taping. Too many people in the mix can really over-complicate it.
5. Don't plan on making it "big"
Everyone has a podcast these days. You're competing against celebrities, NPR, PBS and other huge networks. For your podcast to outrank those, you've gotta come from a serious place. Think of your podcast as a way to blast out about something you love. If you're genuine, authentic and passionate, you'll get the recognition you deserve. But, everything takes time.
Catherine Contreras is the host of the She's Crafty Podcast with Catherine Contreras. The She's Crafty Podcast is a comedy and craft beer podcast taped in San Antonio, Texas. If you'd like Catherine to coach you through starting or expanding your podcast, you can contact her here. For more badass podcasting tips, check out her blog here.